Digital marketing is the process of promoting products, services or brands through digital channels. It involves the use of digital technologies such as search engines, social media, email, mobile devices, and the internet to reach and engage with customers. Digital marketing includes a wide range of tactics, including: -Search Engine Optimization (SEO) – the process of optimizing a website to rank higher in search engine results -Pay-per-click (PPC) advertising – a method of buying visits to a website, rather than attempting to “earn” those visits organically -Content marketing – the creation and distribution of relevant, valuable content to attract and engage a specific target audience -Social media marketing – the use of social media platforms to promote a product or service -Email marketing – the use of email to promote products or services -Affiliate marketing – a performance-based marketing where a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts -Influencer marketing – a form of marketing in which focus is placed on specific key individuals rather than the target market as a whole
Digital marketing allows companies to reach a larger audience at a lower cost, and it enables them to target specific demographics and track the effectiveness of their campaigns in real-time. It also allows businesses to engage with customers in a more personalized and interactive way.